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UniPro Education ensures your digital media campaign works wonders for you

Smart Search, More Flexibility, Higher Reach and Better Results make your digital Campaign a perfect mix of technology, strategy and possibilities

FEW OF OUR CASE STUDIES

International

Mid-Level Institute Based in UK and Malaysia

Institute is based in UK and Malaysia and they offer UG and PG courses. The campaign is targeted in 21 countries including India, UK, Middle east, South africa, APAC, etc. etc. With the budget of approx. 6 Million (INR) we delivered more than 24000 Leads. We used all the platforms including Google search, Display, Retargeting, Facebook Retargeting, Emailers, Social Media and Mobile campaigns.

Behavioral Re-targeting campaigns on display and Facebook campaigns are drove blockbuster results with an avg. CPL of less than 100

LP URL :: http://lsclondon.co.uk/intro/form/?source=Unipro_Retargeting_fbx


A top Notch consulting firm in Study Abroad segment

Client is world leader in assisting students to find the right overseas/international study options. We working with them since last 4 years and delivering the effective success rate through our online advertisement strategies. Currently handling the quarterly budget of approx. 2 Million (INR) and delivering more than 10000 Leads in every quarter.

+ So far in terms of relevant leads the search campaigns are on top results with a hit ratio of approx. 65% quality leads, with an avg. CPL of 280 Rs. which is 40% higher as compared to other platforms like Display and Social with an approx. CPL range of 175-200 Rs. 

LP URL :: http://www.idp.com


Premier B school offering regular and full time MBA programs

This is one of the premier institute who offers 1 year and 2 year MBA program. We working with them since almost 2 years now and driving good results through various Advertising strategies and platforms.

+ Retargeting and Emailer campaigns are highly cost effective medium
+ Mobile campaigns are very successful primarily because one of the course is for working professionals only and fees is on a higher side, so people who are in salary range of 6 lac+ needs to be targeted and this audience is primarily in Top cities and are smart phone users.

LP URL :: http://www.greatlakes.edu.in/admissions-2014/?utm_source=unipro_display


A leading university based out of Northern United States

Audience
Mid-career executives looking for Ongoing Education

Countries Targeted
Kuwait, UAE, Bahrain, Egypt, Saudi Arabia, Israel, Jordan and others.

Program Summary
The university wanted to target working professionals in Middle East with 7-12 years of experience looking for an continuous eduction from an International University

Program Objective
To reach out to English Speaking audience based out of Middle East

Program Results
The program was delivery using Display advertising and Social Media Advertising. 1000+ online enquires were generated for the program from English speaking audience in Middle East, audience from Kuwait, UAE, Bahrain, Egypt, Saudi Arabia, Israel, Jordan and others.


A Global Org. involved in education testing and scoring

Audience
Users with English as Second Language

Countries Targeted
South India, South East Asia, China & Middle East

Program Summary
Campaign was optimized based on behavioural segments and re-targeting. Deliverables included Search & Display to drive impressions and leads.

Program Objective
To drive awareness and increase registrations for the service

Program Results
Cost per registration was reduced to less than half of the original Cost per Registration. More than 4000+ registrations were generated.


A Leading University based in Canada

Audience
Users in Middle East seeking Flexible

Countries Targeted
Middle East Saudi Arabia, Egypt, UAE, Israel, Kuwait, Bahrain, others

Program Summary
Campaign was aimed at creating visibility and driving online registrations for the MBA program offered for audience in Middle East

Program Objective
To drive registrations to online MBA programs for a leading university in Canada

Program Results
About 2400 candidates were registered successfully for this program. The program was highly successful and drove maximum registrations ever from the region with great visibility for the University


Leading Business School - Internationally ranked among top 15 Audience

Audience
Senior Industry Professsionals/ C-Level Executives for Short Term Specialized Executive Courses

Countries Targeted
India

Program Summary
Reach out to audiences with 10 years+ experience at mid-management level within different functional areas seeking to get advanced certifications

Program Objective
To generate leads for its specialized executive courses

Program Results
The program was driven with different sets of creatives focused on driving leads using retargeting. The campaign was run across search and display. The program drove 18% of all registrations for the mentioned course and 44% of all enquiries.


Indian

Premier Institute Offers specialized MBA courses

This is one of the premier institute who offers 2 year MBA program in specilized fields and few professional courses. Campaign was targeted in India and Middle east Markets

Retargeting campaign is the best performer among all. However Overall Avg. CPL was approx. 200 Rs. and from our Digital campaign client got approx. 3000 Applications at a rate of 22% + conversion (lead to application)

+ Mobile campaigns are very successful primarily because one of the course is for working professionals only and fees is on a higher side, so people who are in salary range of 6 lac+ needs to be targeted and this audience is primarily in Top cities and are smart phone users. 

LP URL :: http://www.mica.ac.in/pgdm-c/2015-17/index.html?souce=unipro_mob


India's Ranked Number 1 Private University

Client is the Top leading private university in India. we work on building the retargeting strategies/campaigns. Our primary focus is to consolidate all the marketing efforts of our client and re-target the users across all platforms (social & display) to bring them back on website. The main aim to reduce the current CPA rate along with massive reach not just in India but also in International markets.

To drive Blockbuster results we primarily used our DSP (Demand side platform) platform which is integrated with Multiple Ad networks. Including Google, Double Click, Facebook, Appnexus etc.


A top notch name in Travel and Tourism Industry

offers UG and PG courses for Indian students in Travel and tourism category. We working with them since last 3 years and using all the platforms to deliver the best results. Currently our target is to deliver approx. 2000 leads per month from PAN India region.

in last season with our campaigns we generated approx. 5000 leads in 3 month and Client got 85+ enrollments

LP URL :: http://col.thomascook.in/centreoflearning/web/unipro/ug/index.html


Leading Private University in North India Region

We developed a Game application to promote Sharda annual fest "Chorus" . We developed this entire platform in just 20 days before the fest and also handled the promotions on Social Media, Display, Emailers, Retargeting, Mobile and SMS platforms and drive approx. 5000+ full registrations in just 15 days time with a spend of approx. 8 lac rs. The user engagement was on a very higher side with an avg. time of more than 15 mins.

Currently the contest is over now and the current link is just for your reference.

LP URL :: http://sharda.ac.in/chorusonline/home.php?source=unipro_FB


A premier B-school with presence across India

Audience
MBA aspirants within the age group of 20-24 years

Countries Targeted
India

Program Summary
Campaign was aimed at creating visibility and driving online registrations for the MBA program offered for audience in India. Deliverables included Search, social Media & Display to drive impressions and leads.

Program Objective
To drive awareness and generate leads for its MBA/PGDM courses

Program Results
The program was driven with different sets of creatives focused on driving leads using retargeting. The campaign was run across Social Media, search and display. The campaign drove 8% of all registrations for the mentioned course from all enquiries.
Campaign was focused at creating visibility and driving online registrations for the MBA program offered for aspirants in India


Second-largest non-government-controlled bank in India

Audience
Students seeking education loan support for pursing higher studies in India and Abroad

Countries Targeted
Pan India

Program Summary
Campaign was aimed at creating visibility, encouraging and driving online Loan Application. Deliverables included Social Media & Display to drive enquiries and applications.

Program Objective
To drive awareness and generate enquires for the student loan.

Program Results
The program was driven with different sets of creatives focused on driving traffic using Social Media and Display. The campaign drove 40% applications out of total leads/enquiries.
Campaign was aimed at creating visibility and driving online registrations for the MBA program offered for aspirants in India


A leading Consultant offering Hospitality Management Courses from top Institutions in Switzerland, UK and Europe.

Audience
Students seeking hospitality course options in Abroad

Countries Targeted
Mumbai, Delhi, Chennai, Bangalore, Pune, Chandigarh

Program Summary
Campaign was aimed at creating visibility and generating enquiries. Deliverables included Search, Social Media & Display to drive enquiries.

Program Objective
To drive awareness and generate enquires for Hospitality Management programmes in Abroad.

Program Results
The program was driven with different sets of creatives focused on driving traffic using Social Media, Search and Display. The campaign drove 5% conversions out of total enquiries generated from the campaign.


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