Let’s put ourselves in the shoes of our student audience for a second! Imagine having to go through a mile-long blog post for information on a course or browse through text heavy ads for the same. With all the reading they do anyway there’s just no way they’d be interested in more. Besides, with all the engaging video posts on their social media timelines means, there’s just no way to grab their attention by giving them a ton of information to deal with!
So how does one ensure all the right information is compressed into an engaging message that they don’t veer away from? Video advertising is the answer!
Audience behaviour for precise targeting Key content and publisher platforms with higher video CTRs (YouTube isn’t the only option) Relevant performance metrics
Translate brand messages into engaging video ads Create landing pages to provide additional information on the video ad content
Partner with YouTube, publisher platforms, and Ad networks for video inventory Real time bidding via ad exchanges for high performing ad inventory Targeting video ads to reach the right audience. Monitoring and optimizing in parallel
As much as it is required, YouTube isn’t the only place for video ads. Our partnerships with leading ad-exchanges and the largest pool of sites from top ad-networks help serve your video ads to over 80% of the student traffic in the country
At Unipro we literally live & breathe video. A stellar team of designers and video experts from top institutes help us create wow video ads that are truly worth a thousand pictures
Five years and over a hundred clients, all in the education sector! Do we still need to say that no one understands what your audience seeks more than we do!