Institute is based in UK and Malaysia and they offer UG and PG courses. The campaign is targeted in 21 countries including India, UK, Middle east, South africa, APAC, etc. etc. With the budget of approx. 6 Million (INR) we delivered more than 24000 Leads. We used all the platforms including Google search, Display, Retargeting, Facebook Retargeting, Emailers, Social Media and Mobile campaigns.
Behavioral Re-targeting campaigns on display and Facebook campaigns are drove blockbuster results with an avg. CPL of less than 100 Landing Page URL :: http://lsclondon.co.uk/intro/form/?source=Unipro_Retargeting_fbx
Client is world leader in assisting students to find the right overseas/international study options. We working with them since last 4 years and delivering the effective success rate through our online advertisement strategies. Currently handling the quarterly budget of approx. 2 Million (INR) and delivering more than 10000 Leads in every quarter.
+ So far in terms of relevant leads the search campaigns are on top results with a hit ratio of approx. 65% quality leads, with an avg. CPL of 280 Rs. which is 40% higher as compared to other platforms like Display and Social with an approx. CPL range of 175-200 Rs. LP URL :: http://www.idp.com
This is one of the premier institute who offers 1 year and 2 year MBA program. We working with them since almost 2 years now and driving good results through various Advertising strategies and platforms.
+ Retargeting and Emailer campaigns are highly cost effective medium + Mobile campaigns are very successful primarily because one of the course is for working professionals only and fees is on a higher side, so people who are in salary range of 6 lac+ needs to be targeted and this audience is primarily in Top cities and are smart phone users. LP URL :: http://www.greatlakes.edu.in/admissions-2014/?utm_source=unipro_display
offers UG and PG courses for Indian students in Travel and tourism category. We working with them since last 3 years and using all the platforms to deliver the best results. Currently our target is to deliver approx. 2000 leads per month from PAN India region.
in last season with our campaigns we generated approx. 5000 leads in 3 month and Client got 85+ enrollments
This is one of the premier institute who offers 2 year MBA program in specilized fields and few professional courses. Campaign was targeted in India and Middle east Markets
Retargeting campaign is the best performer among all. However Overall Avg. CPL was approx. 200 Rs. and from our Digital campaign client got approx. 3000 Applications at a rate of 22% + conversion (lead to application)
+ Mobile campaigns are very successful primarily because one of the course is for working professionals only and fees is on a higher side, so people who are in salary range of 6 lac+ needs to be targeted and this audience is primarily in Top cities and are smart phone users. Landing Page URL :: http://www.mica.ac.in/pgdm-c/2015-17/index.html?souce=unipro_mob
We developed a Game application to promote Sharda annual fest "Chorus" . We developed this entire platform in just 20 days before the fest and also handled the promotions on Social Media, Display, Emailers, Retargeting, Mobile and SMS platforms and drive approx. 5000+ full registrations in just 15 days time with a spend of approx. 8 lac rs. The user engagement was on a very higher side with an avg. time of more than 15 mins.
Currently the contest is over now and the current link is just for your reference. Landing Page URL :: http://sharda.ac.in/chorusonline/home.php?source=unipro_FBClient is the Top leading private university in India. we work on building the retargeting strategies/campaigns. Our primary focus is to consolidate all the marketing efforts of our client and re-target the users across all platforms (social & display) to bring them back on website. The main aim to reduce the current CPA rate along with massive reach not just in India but also in International markets.
To drive Blockbuster results we primarily used our DSP (Demand side platform) platform which is integrated with Multiple Ad networks. Including Google, Double Click, Facebook, Appnexus etc.
